Lead generation & revenue tracking
Stop guessing. See what your social media actually brings in.
SocialTrace turns comments, DMs, and profile visits into trackable patient leads, then shows you exactly which posts, offers, and campaigns brought in patients and revenue.
Live lead activity
New DM lead
Asked about lip filler pricing
2 min ago
Tracked link click
Spring laser special landing page
9 min ago
Consultation request
Sent to front desk
14 min ago
Illustrative example of SocialTrace activity
The problem
Likes do not pay the rent.
Most practices can see reach and followers, but not which post brought in last month's new patients. SocialTrace closes that gap.
01
Engagement goes nowhere
Comments and DMs pile up without a clear path to a consultation request.
02
No source tracking
A new patient says they found you online, and that is where the trail ends.
03
Reporting stops at vanity metrics
Monthly reports show likes and reach, never inquiries, bookings, or revenue.
Part one
Capture every bit of interest
Intentional pathways that turn comments, direct messages, Story replies, and profile visits into consultation requests and qualified leads.
Automated DMs & comment replies
Instant, on-brand responses that turn comments and Story replies into conversations.
New-follower welcome sequences
Every new follower is greeted and guided toward your offers automatically.
Treatment-specific keyword campaigns
Followers comment a keyword and receive the right offer or booking path instantly.
Conversion-focused landing pages
Purpose-built pages for your offers, so interested patients always know the next step.
Consultation request forms
Clean, simple forms that capture patient details while interest is high.
Lead routing & team notifications
The right person on your team is alerted the moment a lead comes in.
Part two
Track it all the way to revenue
Attribution that follows the patient journey past the scroll, so you know which platforms, campaigns, and offers produce inquiries.
Trackable links & UTM campaigns
Every link tells you exactly where the patient came from.
Lead-source tracking
Know which platform, post, or offer produced each inquiry.
CRM & front-desk workflows
Integrations and simple processes your front desk will actually follow.
Monthly conversion reporting
Clear reporting on inquiries, consultations, and booked appointments.
Revenue insights
See the revenue your social media assisted, not just the likes it earned.
Your SocialTrace dashboard
Where this month's patients came from
Source
Instagram DM automation
Offer
Spring laser special
Leads
18
Booked
9
Source
Trackable bio link
Offer
New patient consult
Leads
12
Booked
6
Source
Keyword campaign
Offer
Botox event
Leads
24
Booked
11
Source
Google Business profile
Offer
Facial membership
Leads
7
Booked
4
Illustrative example, your dashboard shows your real numbers
Built around your existing systems
Every practice has a different combination of booking platforms, CRMs, patient-management systems, locations, offers, and internal processes. We begin by assessing your current patient journey and technology, then build the most streamlined system possible using the tools your team already has whenever appropriate. No unnecessary platforms. No overly complicated workflows. No confusing technology your front desk will never use.
- Works with your booking platform & CRM
- Front-desk workflows your team will follow
- Campaign-specific links & offer codes
- Available à la carte or with any package
Part of GlowFlow
The proof layer of your marketing
SocialTrace is the Capture and Prove stages of GlowFlow, our connected system from first scroll to booked appointment. Pair it with Appointment Setting and the AI Voice Agent so every lead it captures gets answered and booked.
Questions
Common questions about SocialTrace
Ready to see what your marketing is really doing?
Book a free evaluation and we will show you how SocialTrace would work with your practice's existing tools.
Book a Free Social Media Evaluation