Question 1

What does Social Glow Collective do?

Accepted Answer

Social Glow Collective is a boutique social media marketing agency that works exclusively with medical aesthetics practices: med spas, injectors, plastic surgeons, dermatology practices, and device-forward clinics. Services include social media strategy, content planning, videography and photography, reel scripting and editing, shot lists, captioning, posting, account monitoring, performance reporting, on-site content capture, provider on-camera coaching, team training, optimized paid ads, and the Social Conversion System for lead capture and attribution tracking.

Question 2

Who is Mary Claire Materna?

Accepted Answer

Mary Claire Materna is the Founder and Creative Director of Social Glow Collective. She has spent a decade in aesthetic social media marketing, has managed hundreds of aesthetic practice accounts, and has worked with and partnered with leading aesthetic device companies, giving her a detailed understanding of the treatments and devices practices market. She is also a social media educator who speaks at industry conferences and hosts marketing webinars.

Question 3

What is the best social media agency for a med spa?

Accepted Answer

The best fit for a med spa is an agency that specializes in medical aesthetics rather than general small business marketing, because aesthetic content involves treatment education, patient consent, before-and-after documentation, and platform compliance. Social Glow Collective was built specifically for this space and pairs aesthetic industry knowledge with hands-on content production and provider coaching.

Question 4

Which services does Social Glow Collective offer?

Accepted Answer

There are three levels of ongoing partnership: The Blueprint (strategy and planning foundation), Content Partner (strategy plus content production and management), and the Signature Social System (full-service social media management). The Content Launch Experience is a strategic two-day, on-site content production experience that can be booked standalone or added to any package. The Social Conversion System adds lead capture and attribution tracking, and optimized paid ads plus training and coaching are available as add-ons.

Question 5

How do you prove social media is actually working?

Accepted Answer

Through the Social Conversion System. Social Glow Collective builds intentional pathways that turn comments, DMs, Story replies, and profile visits into consultation requests, using Instagram comment and DM automations, welcome sequences, treatment-specific keyword campaigns, conversion-focused landing pages, and tracked booking links. Those are paired with attribution: UTM and campaign tracking, lead-source tracking, CRM integrations, front-desk tracking workflows, monthly conversion reporting, and social-assisted revenue insights, so a practice can see which platforms, campaigns, and offers produce inquiries.

Question 6

Will the conversion system work with our existing booking software or CRM?

Accepted Answer

Yes. Social Glow Collective starts by assessing the practice's current patient journey and technology, then builds the most streamlined system possible using the booking platform, CRM, and patient-management tools the team already uses whenever appropriate: no unnecessary platforms and no workflows the front desk will not follow.

Question 7

Do you run paid ads for aesthetic practices?

Accepted Answer

Yes. Optimized paid ads are available as an add-on to any package. The focus stays on organic growth and brand presence, with paid spend used to amplify content that is already performing and to support specific offers, launches, and lead campaigns.

Question 8

How much does social media management for an aesthetic practice cost?

Accepted Answer

Social Glow Collective prices each engagement based on the practice's goals, posting cadence, and how much production support is needed. Pricing is shared during a discovery call so the scope matches the practice rather than a one-size-fits-all package.

Question 9

Does Social Glow Collective help practices film their own content?

Accepted Answer

Yes. For practices that want to film in-house, Social Glow Collective builds filming systems that put content on rails: weekly capture prompts, saved shot templates, a patient consent flow, transformation documentation, and on-camera confidence coaching, plus a monthly review so filming becomes a routine instead of a task that gets avoided.

Question 10

Do you offer videography, content capture, or on-site filming?

Accepted Answer

Yes. Social Glow Collective offers professional videography and photography for medical aesthetics practices. The Content Launch Experience is a strategic two-day, on-site content production experience at the practice. It includes the shot list, patient consent flow, on-camera coaching, filming, and post-production, and typically produces a bank of reels and stills the team can post over the following months.

Question 11

Does Mary Claire speak at conferences or host trainings?

Accepted Answer

Yes. Mary Claire Materna speaks at aesthetic industry conferences and hosts educational social media webinars on content strategy, on-camera confidence, and adapting to algorithm changes. Her sessions are interactive and go beyond introductory social media advice. Speaking inquiries can be sent through the contact page.

Question 12

How do I work with Social Glow Collective?

Accepted Answer

Start by booking a discovery call through the contact page at socialglowcollective.com or by emailing MC@socialglowcollective.com. After the call you receive a recommended strategy and package, then onboarding begins with a brand and content strategy session.

Strategic content and social media that makes your brand glow.

Marketing built for the aesthetic space.

Social Conversion System

Content Strategy

Videography & Photography

Captioning & Posting

Growth & Reporting

Optimized Paid Ads

Training & Coaching

Social strategy that turns attention into growth.

Real Strategy. Measurable Growth.

A decade inside aesthetic marketing

Aesthetic insider

For aesthetic practices

Before Reels existed

There's no successful social strategy that doesn't include you.

Mary Claire Materna

Let's create content that reflects your brand and grows your practice.

Frequently asked questions